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    BUSA3114

    Business Communication I

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    Topics87
    1Definition of Business Communication2Importance of Communication3Purpose of Communication4Means of Communication5Modes of Communication6Formal and Informal (Grapevine) Communication7Oral and Written Communication8Non-Verbal Communication9Downward and Upward Communication10Lateral or Horizontal Communication11Communication Cycle12Elements of Communication Cycle13Interpersonal Communication and Its Principles14Interpersonal Communication is Unavoidable15Interpersonal Communication is Irreversible16Interpersonal Communication Involves the Process of Adjustment17Interpersonal Communication Has Content and Relationship Dimensions18Interpersonal Communication is Symbolic19Interpersonal Communication is Rule-Governed20Interpersonal Communication is Learned21Problems of Communication22Barriers of Communication23Noise24Types of Noise25Redundancy26The Importance of Context27Distortion Versus Noise28Perception29Selective Perception30Language31Gender Styles32Non-Verbal Cues33Defects in Message Itself34Barriers of Verbal Interaction35Polarization36Intentional Orientation37Allness38Static Evaluation39Indiscrimination40Seven C’s of Effective Communication41Completeness42Conciseness43Consideration44Concreteness45Clarity46Courtesy47Correctness48Preparing Effective Business Message49Three-Step Writing Process50Direct and Indirect Approach51Routine, Good News and Positive Messages52Bad News and Negative Messages53Persuasive Messages54Appearance, Design and Drafting of Business Messages55Business Letters and Standard Parts56Specialized Parts of Business Letters57Style of Business Messages – Full Block Form58Business to Business and Business to Customers Letters59Making Routine Requests Strategy60Asking/Seeking Information Enquiry Letters61Answering/Giving Information Enquiry Letters62Making Claims and Adjustments63Recommendation Letter64Writing Good and Bad News65Delivering Good News Messages66Announcing Good News Letters or Goodwill Messages67Letter Congratulating on a Promotion68Letter Expressing Gratitude/Thanks69Letter Regretting Price Increase70Delivering Bad News Messages71Refusing Claims and Requests for Adjustments72Terminating Employment Letter73Rejecting Job Application74Letter to Raise Grievance at Work75Letter of Condolence to an Employee76Writing Persuasive Messages77AIDA Plan – Attention, Interest, Desire and Action78Newspaper Announcements for Business79Announcing New Product or Service Through Advertisement80Announcement of Death of Employee/Obituary in Newspaper81Announcement of Employee Retirement82Public Service Announcement on Social and Environmental Issues83Use of Plastic Bags84Save Water / Trees85Safe Drive86Food Wastage87Animal Abuse
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    Topic 56 of 87
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    56

    Specialized Parts of Business Letters

    In addition to the standard components of a business letter, certain specialized parts can enhance the letter’s effectiveness, convey specific messages, or meet particular organizational requirements. Here’s...

    Specialized Parts of Business Letters

    In addition to the standard components of a business letter, certain specialized parts can enhance the letter’s effectiveness, convey specific messages, or meet particular organizational requirements. Here’s a look at some of these specialized elements:

    1. Subject Line

    • Definition: A subject line succinctly summarizes the main topic or purpose of the letter.
    • Placement: Typically appears after the salutation or within the body of the letter.
    • Example: “Subject: Proposal for Marketing Partnership”

    2. Reference Line

    • Definition: This line references previous correspondence or relevant documents.
    • Placement: Often appears above the salutation.
    • Example: “Reference: Your Email of October 20, 2024”

    3. Attention Line

    • Definition: An attention line directs the letter to a specific person or department, especially if the letter is addressed to a general title or organization.
    • Placement: Just above the salutation.
    • Example: “Attention: Human Resources Department”

    4. Action Line

    • Definition: This line specifies what action you expect from the recipient, making your request clear.
    • Placement: Usually included in the body of the letter.
    • Example: “Please respond by November 15, 2024, with your approval.”

    5. Closing Statement

    • Definition: A closing statement can reinforce your message and encourage a response.
    • Placement: Found at the end of the body before the closing.
    • Example: “I look forward to your prompt response to this matter.”

    6. Acknowledgment of Receipt

    • Definition: This section confirms the receipt of a previous document or communication.
    • Placement: Typically within the body of the letter.
    • Example: “Thank you for your letter dated October 25, 2024, regarding our partnership agreement.”

    7. Postscript (P.S.)

    • Definition: A postscript can be used to add an additional thought or emphasize a key point after the closing.
    • Placement: Below the signature.
    • Example: “P.S. Don’t forget to register for the upcoming webinar!”

    8. Copy Notation (cc)

    • Definition: Indicates that copies of the letter are being sent to others.
    • Placement: Typically included after the signature.
    • Example: “cc: John Doe, Marketing Manager”

    9. Enclosure Notation

    • Definition: Indicates that additional documents are included with the letter.
    • Placement: Located after the signature or at the bottom of the letter.
    • Example: “Enclosure: Product Brochure”

    Conclusion

    Incorporating specialized parts into your business letters can enhance clarity, direct attention, and reinforce your message. These elements help tailor your communication to specific contexts and audiences, improving the overall effectiveness of your correspondence. Understanding when and how to use these specialized components will elevate your business writing and ensure your messages are well-received.

    ← Previous topic 55
    Business Letters and Standard Parts
    Next topic 57 →
    Style of Business Messages – Full Block Form

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