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    Business Communication I
    BUSA3114
    Progress0 / 87 topics
    Topics
    1. Definition of Business Communication2. Importance of Communication3. Purpose of Communication4. Means of Communication5. Modes of Communication6. Formal and Informal (Grapevine) Communication7. Oral and Written Communication8. Non-Verbal Communication9. Downward and Upward Communication10. Lateral or Horizontal Communication11. Communication Cycle12. Elements of Communication Cycle13. Interpersonal Communication and Its Principles14. Interpersonal Communication is Unavoidable15. Interpersonal Communication is Irreversible16. Interpersonal Communication Involves the Process of Adjustment17. Interpersonal Communication Has Content and Relationship Dimensions18. Interpersonal Communication is Symbolic19. Interpersonal Communication is Rule-Governed20. Interpersonal Communication is Learned21. Problems of Communication22. Barriers of Communication23. Noise24. Types of Noise25. Redundancy26. The Importance of Context27. Distortion Versus Noise28. Perception29. Selective Perception30. Language31. Gender Styles32. Non-Verbal Cues33. Defects in Message Itself34. Barriers of Verbal Interaction35. Polarization36. Intentional Orientation37. Allness38. Static Evaluation39. Indiscrimination40. Seven C’s of Effective Communication41. Completeness42. Conciseness43. Consideration44. Concreteness45. Clarity46. Courtesy47. Correctness48. Preparing Effective Business Message49. Three-Step Writing Process50. Direct and Indirect Approach51. Routine, Good News and Positive Messages52. Bad News and Negative Messages53. Persuasive Messages54. Appearance, Design and Drafting of Business Messages55. Business Letters and Standard Parts56. Specialized Parts of Business Letters57. Style of Business Messages – Full Block Form58. Business to Business and Business to Customers Letters59. Making Routine Requests Strategy60. Asking/Seeking Information Enquiry Letters61. Answering/Giving Information Enquiry Letters62. Making Claims and Adjustments63. Recommendation Letter64. Writing Good and Bad News65. Delivering Good News Messages66. Announcing Good News Letters or Goodwill Messages67. Letter Congratulating on a Promotion68. Letter Expressing Gratitude/Thanks69. Letter Regretting Price Increase70. Delivering Bad News Messages71. Refusing Claims and Requests for Adjustments72. Terminating Employment Letter73. Rejecting Job Application74. Letter to Raise Grievance at Work75. Letter of Condolence to an Employee76. Writing Persuasive Messages77. AIDA Plan – Attention, Interest, Desire and Action78. Newspaper Announcements for Business79. Announcing New Product or Service Through Advertisement80. Announcement of Death of Employee/Obituary in Newspaper81. Announcement of Employee Retirement82. Public Service Announcement on Social and Environmental Issues83. Use of Plastic Bags84. Save Water / Trees85. Safe Drive86. Food Wastage87. Animal Abuse
    BUSA3114›Lateral or Horizontal Communication
    Business Communication ITopic 10 of 87

    Lateral or Horizontal Communication

    2 minread
    279words
    Beginnerlevel

    Lateral (Horizontal) Communication in Business

    Definition: Lateral or horizontal communication refers to the exchange of information between individuals or departments at the same hierarchical level within an organization. It facilitates collaboration and coordination among peers.

    Characteristics:

    • Peer-to-Peer Interaction: Occurs between employees or teams on the same level, without involving higher management.
    • Collaborative: Aims to enhance teamwork and foster relationships among colleagues.
    • Informal and Formal: Can be both structured (e.g., scheduled meetings) and unstructured (e.g., casual conversations).

    Examples:

    • Team Meetings: Regular gatherings of team members to discuss project progress, share updates, and solve problems collaboratively.
    • Cross-Departmental Collaboration: Communication between different departments, such as marketing and sales, to align strategies and share insights.
    • Social Interactions: Informal conversations during breaks or company events that can lead to idea sharing and relationship building.

    Advantages:

    • Improved Coordination: Facilitates better alignment and understanding between teams working on related projects or initiatives.
    • Enhanced Innovation: Encourages idea sharing and brainstorming among peers, leading to creative solutions and improvements.
    • Stronger Relationships: Builds camaraderie and trust among colleagues, fostering a positive work environment.

    Disadvantages:

    • Potential for Miscommunication: Without clear structures, messages can be misunderstood or misinterpreted.
    • Conflict Resolution Challenges: May complicate conflict resolution if issues arise between peers, as there is no hierarchical authority to mediate.
    • Information Overload: Excessive informal communication can lead to distractions and difficulty in prioritizing tasks.

    Conclusion

    Lateral communication plays a vital role in promoting teamwork and collaboration within organizations. By facilitating peer-to-peer interactions, it enhances coordination, fosters innovation, and strengthens workplace relationships. Organizations that encourage effective lateral communication often experience improved productivity and a more engaged workforce. Balancing lateral communication with vertical communication channels can create a holistic communication strategy that supports organizational goals.

    Previous topic 9
    Downward and Upward Communication
    Next topic 11
    Communication Cycle

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      Word count279
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      DifficultyBeginner