Course Code: BUSA3114 87 Topics
Business Communication I
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01
Definition of Business Communication02
Importance of Communication03
Purpose of Communication04
Means of Communication05
Modes of Communication06
Formal and Informal (Grapevine) Communication07
Oral and Written Communication08
Non-Verbal Communication09
Downward and Upward Communication10
Lateral or Horizontal Communication11
Communication Cycle12
Elements of Communication Cycle13
Interpersonal Communication and Its Principles14
Interpersonal Communication is Unavoidable15
Interpersonal Communication is Irreversible16
Interpersonal Communication Involves the Process of Adjustment17
Interpersonal Communication Has Content and Relationship Dimensions18
Interpersonal Communication is Symbolic19
Interpersonal Communication is Rule-Governed20
Interpersonal Communication is Learned21
Problems of Communication22
Barriers of Communication23
Noise24
Types of Noise25
Redundancy26
The Importance of Context27
Distortion Versus Noise28
Perception29
Selective Perception30
Language31
Gender Styles32
Non-Verbal Cues33
Defects in Message Itself34
Barriers of Verbal Interaction35
Polarization36
Intentional Orientation37
Allness38
Static Evaluation39
Indiscrimination40
Seven C’s of Effective Communication41
Completeness42
Conciseness43
Consideration44
Concreteness45
Clarity46
Courtesy47
Correctness48
Preparing Effective Business Message49
Three-Step Writing Process50
Direct and Indirect Approach51
Routine, Good News and Positive Messages52
Bad News and Negative Messages53
Persuasive Messages54
Appearance, Design and Drafting of Business Messages55
Business Letters and Standard Parts56
Specialized Parts of Business Letters57
Style of Business Messages – Full Block Form58
Business to Business and Business to Customers Letters59
Making Routine Requests Strategy60
Asking/Seeking Information Enquiry Letters61
Answering/Giving Information Enquiry Letters62
Making Claims and Adjustments63
Recommendation Letter64
Writing Good and Bad News65
Delivering Good News Messages66
Announcing Good News Letters or Goodwill Messages67
Letter Congratulating on a Promotion68
Letter Expressing Gratitude/Thanks69
Letter Regretting Price Increase70
Delivering Bad News Messages71
Refusing Claims and Requests for Adjustments72
Terminating Employment Letter73
Rejecting Job Application74
Letter to Raise Grievance at Work75
Letter of Condolence to an Employee76
Writing Persuasive Messages77
AIDA Plan – Attention, Interest, Desire and Action78
Newspaper Announcements for Business79
Announcing New Product or Service Through Advertisement80
Announcement of Death of Employee/Obituary in Newspaper81
Announcement of Employee Retirement82
Public Service Announcement on Social and Environmental Issues83
Use of Plastic Bags84
Save Water / Trees85
Safe Drive86
Food Wastage87
Animal AbusePast Papers
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