Course Code: BUSA211461 Topics
Principles of Marketing
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61
Total Topics
0
Completed
61
Pending
14
Units / Chapters
Chap 1:
General Topics
0/9 done9 topics
Chap 1:
Market Offerings
0/9 done9 topics
10
Products, Services, Experiences11
Customer Value and Satisfaction12
Exchanges and Relationship13
Marketing Strategy and the Marketing Mix14
Defining a Market-Oriented Mission Statement15
Setting Objectives and Goals16
Designing the Business Portfolio17
SBU's and Their Analysis18
Developing Strategies for Growth and DownsizingChap 2:
Marketing Environment
0/2 done2 topics
Chap 3:
Macroenvironment
0/1 done1 topic
Chap 4:
Consumer Markets
0/5 done5 topics
Chap 5:
Consumer Driven Marketing Strategy
0/3 done3 topics
Chap 6:
Market Targeting
0/2 done2 topics
Chap 7:
Positioning
0/2 done2 topics
Chap 8:
Products, Services and Brands
0/7 done7 topics
Chap 9:
Price and Strategy
0/2 done2 topics
Chap 10:
New Product Pricing Strategies
0/5 done5 topics
Chap 11:
Product Development and Life Cycle
0/4 done4 topics
Chap 12:
The Promotion Mix
0/5 done5 topics
Past Papers
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