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    Subject Notes Illustration
    Subject Notes Illustration
    Course Code: BUSA111425 Topics

    Introduction to Entrepreneurship

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    25
    Total Topics
    0
    Completed
    25
    Pending
    8
    Units / Chapters
    Chap 1:

    Introduction to Entrepreneurship

    0/4 done4 topics
    01
    Definition and concept
    02
    Why to become an entrepreneur?
    03
    Entrepreneurial process
    04
    Role of entrepreneurship in economic development
    Chap 2:

    Entrepreneurial Skills

    0/1 done1 topic
    05
    Characteristics of successful entrepreneurs
    Chap 3:

    Essential entrepreneurial skills

    0/2 done2 topics
    06
    creative and critical thinking
    07
    Innovation and risk taking in entrepreneurship
    Chap 4:

    Opportunity Recognition

    0/2 done2 topics
    08
    Identification, evaluation and exploitation
    09
    Idea generation techniques for ventures
    Chap 5:

    Marketing and Sales

    0/4 done4 topics
    10
    Target market identification and segmentation
    11
    The Four P's of Marketing
    12
    Developing a marketing strategy
    13
    Branding for entrepreneurs
    Chap 6:

    Financial Literacy

    0/6 done6 topics
    14
    Income, savings and investments
    15
    Assets, liabilities and equity
    16
    Revenue and expenses
    17
    Cash-flow management
    18
    Banking products including Islamic financing
    19
    Funding sources for startups
    Chap 7:

    Team Building

    0/2 done2 topics
    20
    Characteristics of effective teams
    21
    Leadership for startups
    Chap 8:

    Regulatory Requirements

    0/4 done4 topics
    22
    Types of enterprises in Pakistan
    23
    Intellectual property rights
    24
    Business registration in Pakistan
    25
    Taxation and financial reporting obligations

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